Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Austin Animal Center unveils three-year public-relations plan focused on outreach, language access and retention
Summary
AAC staff presented a three-year communications plan aligned with the shelter’s strategic plan; goals include improved Spanish-language materials, a newsletter, and broader partnership outreach to reduce intake and increase retention and adoptions.
Austin Animal Center staff outlined a three-year public relations plan intended to support the shelter’s 2025 strategic plan and to improve community awareness, language access, and pet-retention work.
Elizabeth Ferrer, public information and marketing manager, said the plan focuses on building trust, tightening internal communications, and expanding outreach into Spanish-speaking and lower-income communities. Ferrer said the plan will be aligned with a citywide rebrand scheduled to roll out in October, which will influence…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
