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Board hears marketing pitch from MHPSI; district to set aside funds and begin research in August
Summary
The board heard a presentation from MHPSI (a local marketing firm) about a proposed comprehensive marketing and recruitment campaign for the district, discussed timeline and measurement, and the superintendent said funds have been identified to begin research and planning this fiscal year.
The Little Rock School District board heard a presentation on July 10 from local agency MHPSI, which the district identified as the recommended vendor in a recent RFP process. The firm briefed board members on a four-part approach — research and discovery, message development, creative execution and enhanced community relations — and described capabilities in web and video production, digital media, public relations and community-targeted outreach.
MHPSI said its planning…
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