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Parkland selects JLL as broker and advances land‑use change for ‘Village in the Park’
Summary
The commission authorized staff to negotiate with Jones Lang LaSalle (JLL) for real‑estate brokerage services and approved first reading of a land‑use amendment to designate 34 acres for commercial development as part of the Village in the Park project.
The City of Parkland on July 8 authorized staff to negotiate a contract with Jones Lang LaSalle Americas Inc. (JLL) to provide real‑estate brokerage services for the city’s Village in the Park project and approved on first reading a land‑use plan amendment to change approximately 34 acres — including territory annexed from Coral Springs — to a commercial designation.
Planning staff described the land‑use amendment as a step to consolidate the entire Village in the Park area — the former Heron Bay Golf Course parcel — under one land‑use designation and to make the county’s map consistent with Parkland’s. Caitlin Forbes of the planning department said the change would allow development that fits the concept plan adopted during earlier planning sessions.
“By working with the selected broker, the city would establish a process — RFP, RFQ or similar — to select the future developer,” Forbes said, explaining that final development approvals (rezoning, master plan, site plans and community appearance board reviews) would be required before building.
Why it matters: the land‑use change opens a corridor intended for mixed commercial development and will allow Parkland to market the property to developers with a single, cohesive site plan. City officials emphasized the site is adjacent to existing Coral Springs commercial uses and a planned multiuse preserve to the west.
Broker selection: staff told the commission that six proposals were received, five firms were interviewed and JLL “stood out” for its experience. The commission unanimously authorized the purchasing director to negotiate a contract with JLL to market the property, advise on developer selection, and assist in deal structure and financing options.
Neighbor concerns: several residents living north of the parcel spoke at public comment, expressing concerns about potential impacts — noise, proximity to residential lots and property values. Commissioners and staff acknowledged those concerns and said the city’s position as property owner gives it leverage to negotiate setbacks, buffer landscaping and other protections with a future developer. Staff reiterated that the first‑reading land‑use vote is an early, conceptual step; specific zoning and design requirements will be considered in later proceedings.
What comes next: the land‑use amendment approved on first reading will be transmitted to Broward County for a corresponding amendment to the county land‑use map. The city will then work with the broker to solicit proposals from developers. Any rezoning, master‑plan approvals, plats, site plans and community appearance board reviews would return to the commission for decisions.
Votes and motions: the resolution to authorize negotiation with Jones Lang LaSalle Americas Inc. passed unanimously (motion by Vice Mayor Israel; second by Commissioner Murphy Salamone). The first reading of the future‑land‑use amendment to commercial for approximately 34 acres (case 2025‑21‑LUPA) also passed unanimously on first reading.
