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Board reviews Contour marketing, digital-ad policy and airport billboard options
Summary
Board members discussed Contour's seasonal marketing support, the airport-owned billboard on the north end, and timelines for a digital-ad platform tied to a September hardware rollout; staff will check existing digital-ad policy and coordinate with tourism partners.
Board members reviewed proposals from Contour Airlines and a separate marketing vendor and said Contour has offered $25,000 toward advertising initiatives. Board members and staff said Contour intends to increase flights seasonally, and staff flagged measurable tracking (clicks, views, seats) as a question to bring back from the marketing vendor.
The group discussed the airport-owned…
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