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Council hears presentations from three finalists for community brand strategy; selection process to continue
Summary
Three finalists for Leander’s community brand strategy RFP — Civic Brand, Guide Studio, and Locality Studio — made 15‑minute presentations and answered questions; council will rank firms and staff will return with next steps on selection.
Three finalists for the city’s request for proposals on a community brand strategy presented to the Leander City Council on July 1: Civic Brand (Ryan Short), Guide Studio (Erica Deutsch and Gina Gerken) and Locality Studio (Katie McLaughlin). Each firm explained its approach to engagement, brand audit, visual identity and implementation and answered council questions.
Civic Brand emphasized engagement and aligning branding with the comprehensive plan. “Everything starts with engagement,” Ryan Short said, describing a brand audit approach that looks across multiple categories and ties the brand to…
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