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Lake Forest officials preview new city brand and logo after public input; implementation discussion set for July 15
Summary
City staff and consultants presented a research‑based brand for Lake Forest — "Naturally Exceptional" — showing a logo motif of wood grain, leaves and a Saddleback Mountain reference. Councilmembers praised the work; the council will review implementation details, signage and banner use at its July 15 meeting.
City staff and consultants on July 1 presented a new citywide branding concept for Lake Forest built from months of public outreach and a community survey, showing a logo and creative direction the city will consider for future marketing and wayfinding.
Assistant to the City Manager Nydia Ruelas introduced the presentation by JPW Communications representatives Jenny Windle and Bailey Atkins. The consultants said the project began as a hotel marketing campaign in the city’s strategic plan and grew into a broader identity…
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