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Tourism committee recommends sole‑source contract for Zartico destination data tool
Summary
McMinnville's Tourism and Marketing Committee voted to recommend a sole‑source contract with Salt Lake City firm Zartico to provide a destination operating system (Z DOS) that integrates mobile geolocation, credit‑card and lodging data to guide marketing and strategy.
The Tourism and Marketing Committee on Tuesday voted to recommend that the full McMinnville board approve a sole‑source contract with Zartico for a destination operating system (Z DOS) to provide visitor analytics. The committee meeting included a presentation from Adam Zepaja, identified as Zartico’s sales director, who described the datasets and a proposed local match from the tourism fund.
The system combines geolocation (mobile app) data, credit‑card spend data and lodging data and delivers both historical and near‑real‑time visitor patterns, Zepaja said. "We bring in geolocation data sets... credit card spend data...…
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