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Assembly committee approves SB 576 to limit loud streaming ads; opposition urges industry standards
Summary
SB 576, authored by Sen. Tom Umberg, would apply ad loudness rules to streaming; the committee voted to pass the bill after proponents described consumer harms and industry groups stressed technical and legal complications.
The committee voted to pass SB 576, dubbed the California "CALM" Act for streaming, after Sen. Tom Umberg described the bill’s genesis: a family whose infant was wakened by an advertisement louder than the program audio.
Umberg told the committee the bill would make streaming ads subject to the same loudness standards that govern broadcast television, saying broadcasters already must comply with federal…
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