Collierville unveils refreshed Development Activity Map with 'development stories' and mobile-first design

Town planner Jamie Gross demonstrated an updated Development Activity Map the town has refreshed to provide more accessible information about pending and past development projects, including a new feature called "development stories" that aggregates background, timelines and document links for large projects.

Gross said the map, originally created about 10 years ago, was redesigned over roughly six months using the town—s existing Esri GIS software with heavy involvement from GIS Manager Brent Salas and a focus group that included the mayor, Main Street and local real estate and social-media stakeholders. The redesign prioritizes mobile friendliness, thumbnail images over dense text, fewer clicks to plans and plain-language project descriptions.

Gross showed how the map uses color-coded dots for project status (recent submissions in red, pending in orange, approved in green and under construction in blue) and an interactive right-hand list sorted by most recent cases. For large projects such as Schilling Farms, the development story pages include background, links to recorded outline plans and documents, timelines of approvals and potential future buildout notes (for example, areas that may develop into apartments or other uses).

The map is soft-launched and available on the town website under the Residents tab in the Map Gallery; staff said they will monitor usage metrics and tweak content over the coming 30 days. Mayor Maureen Frazier and staff thanked the planning, GIS and PIO teams for their work on the project.