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Laguna Beach council member outlines surge plan and new visitor messaging for summer 2025
Summary
Council member Sue Kemp said the city will deploy extra staff for traffic, parking, nuisance enforcement, trash and restroom cleaning and roll out a new messaging campaign emphasizing environmental and cultural protections to manage expected visitor volumes in summer 2025.
Council member Sue Kemp said the city of Laguna Beach will deploy additional resources and launch a new public messaging campaign for summer 2025 to manage rising visitor impacts.
Kemp, speaking during council remarks, said the effort will surge city services — including traffic control, parking citations, nuisance enforcement, trash removal and restroom cleaning — and use a messaging approach that “remind[s] people how they should care for Laguna once they're…
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