Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing topic
No spam. Unsubscribe anytime.
Pocono Mountain Visitor Bureau to produce two videos promoting county open‑space work
Summary
The board heard an update that the Pocono Mountain Visitor Bureau will create an 8‑minute feature and a 1.5‑minute promotional spot highlighting Carbon County open‑space projects, with shooting this summer and airing planned for early October.
The Open Space Advisory Board heard an update that the Pocono Mountain Visitor Bureau will produce an eight‑minute feature and a 90‑second promotional spot to highlight Carbon County's open‑space projects and community character.
Board members were told the longer video will explain a completed project and the county program, while the shorter spot will be used for commercials and outreach to municipal officials. The presenter said the videos would aim to balance messaging about preservation and the importance of managed growth.
Board members discussed timing: filming is expected one to two months before an intended early‑October airing. The presenter also described a billboard or digital‑billboard campaign targeted at municipal officials and said the bureau's design lead, Kathleen, is working on a concept.
Board members thanked the visitor bureau for providing the service and noted the marketing support would normally be costly. No formal vote was taken on the marketing work.
