Pocono Mountain Visitor Bureau to Produce Short and Long Marketing Videos for Carbon County Open Space Program
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Summary
County open-space staff and partners outlined plans for an 8-minute and a 90-second promotional video, a targeted billboard campaign and an autumn airing to highlight preservation projects and municipal outreach.
Carbon County Open Space Advisory Board members heard an update about a marketing campaign being developed with the Pocono Mountain Visitor Bureau that will include an 8-minute video and a 90-second promotional spot, plus a localized billboard push intended to reach municipal officials.
Board members were told the campaign aims to highlight the county’s efforts to preserve open space, natural resources and community character while educating municipal officials about “balanced growth and preservation.” Staff said the long video will show a completed project and explain the program and its importance; the shorter spot will be used for commercials and promotional placements. A fall airing was discussed, with staff aiming for the first Sunday in October and production beginning one to two months earlier.
Design work is already under way: a designer named Kathleen is developing a billboard concept and staff said they will reach out to board volunteers and partners as production dates are firmed. Board members thanked the visitor bureau for providing the service and noted its value to the county’s outreach efforts.
Board members did not take a formal vote on the marketing plan at the meeting. Staff said they will contact volunteers and the visitor bureau as production planning proceeds and will return to the board if additional approvals are needed.
