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Stadium authority approves Fanatics contract for non-NFL merchandise sales; board votes 5–2
Summary
The Santa Clara Stadium Authority approved a two-year Event Services Agreement with Fanatics Retail Group Concessions LLC to operate non‑NFL merchandise concessions at Levi's Stadium, a deal the stadium manager says will increase net non‑NFL merchandise revenue; vote passed 5–2
The Santa Clara Stadium Authority voted to authorize the stadium manager to execute an Event Services Agreement (ESA) with Fanatics Retail Group Concessions LLC to operate merchandise concessions at non‑NFL events at Levi’s Stadium.
Stadium Manager and 49ers counsel framed the agreement as a revenue-enhancing operational consolidation. Jihad Beechman, Executive Vice President and General Counsel for the San Francisco 49ers, described Fanatics’ presence and argued the arrangement would direct more merchandise revenue to the stadium authority, saying, “This structure that we're proposing here today is actually to the detriment of the 40 niners revenues for the benefit of the SCSA.”
Why it matters: The contract expands Fanatics’ role beyond NFL events into concerts and other non‑NFL stadium dates. Staff presented a model that projected a rise in net non‑NFL merchandise revenue and…
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