Colleyville council reviews proposed revisions to sign regulations, gives direction on digital displays and real-estate signage

Colleyville city staff presented proposed changes to Chapter 7 of the Land Development Code on May 13, 2025, asking the City Council for direction on digital message areas on monument signs, spacing between monument signs, attached-sign rules for awnings and wall signs, and tighter limits for commercial real-estate signs.

Ben Bridal, director of community development, told the council the packet focused on the portions of the sign code that “require a little bit of direction” and that the draft changes targeted digital display allowances, commercial real-estate signs that tend to remain indefinitely, obsolete signs, and mural or public-art signs.

Council members and staff discussed several specific proposals. Staff said the existing code allows digital or changeable copy on monument signs up to 50% of the allowable sign area; the council debated whether to keep 50% or reduce it (members suggested 10%–20% as a possible range). Councilors and staff also discussed whether digital portions should require higher quality standards, minimum display durations, limits on scrolling, and whether a special-use permit (SUP) should be required for displays that exceed the base allowance.

Council members emphasized safety and aesthetics while acknowledging business needs. One councilor noted that roadside signs are intended to convey quick location information…