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Chester County Intermediate Unit proposes 'State of the District' communications campaign for Octorara
Summary
The Chester County Intermediate Unit presented a storytelling‑focused State of the District proposal aimed at raising awareness of Octorara’s programs, showcasing student and alumni success, and improving district marketing to prospective residents; presenters recommended a strategic communications plan and multimedia deliverables by September.
The Chester County Intermediate Unit (CCIU) presented a proposal to develop a storytelling‑driven State of the District report and a strategic communications plan for Octorara Area School District.
Dr. Lieber introduced the CCIU team and invited Krista (name spelled variously in the transcript) to outline a multi‑phase project that would capture student, staff and community stories, produce multimedia content aligned to the district vision, and deliver a strategic communications plan the district could use year‑round.
The CCIU proposal emphasizes a narrative approach rather than a purely numeric annual report. Krista said the work would identify top district accomplishments tied to the district vision, capture interviews and new photography, develop printable and digital deliverables and produce a communications plan designed to sustain momentum. The team proposed phases including framework and stakeholder interviews, story identification, content capture, deliverable development, and finalization and distribution, with an aim to have materials ready by September (the presenters noted final dates could shift).
Presenters said the campaign’s goals include raising community awareness about district strengths, minimizing charter and cyber‑charter enrollment loss, and positioning Octorara as a destination district within Chester County to attract prospective residents. Krista described a project team including communications, digital media and marketing specialists and noted the IU’s ongoing capacity could be more cost‑effective than the district hiring a single full‑time communications employee.
Board members praised the idea and discussed potential ongoing engagement; Dr. Lieber and others noted the district has many accomplishments not widely known and welcomed a plan to "control the narrative." No contract vote or budget was taken at the meeting; the item was presented as a proposal with further details to come.
