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Beloit council adopts Pleasant Street corridor master plan to slow traffic and spur riverfront redevelopment
Summary
The Beloit City Council approved a corridor master plan for Pleasant Street aimed at slowing vehicle speeds, adding sidewalks and on‑street parking, and encouraging mixed‑use redevelopment along the Rock River corridor. The plan includes design concepts, pedestrian connections to Beloit College, and potential lighting and river‑overlook features.
The Beloit City Council on May 5 adopted a corridor master plan for Pleasant Street that seeks to slow traffic, add pedestrian connections to Beloit College and the downtown, and guide redevelopment along the Rock River frontage.
The plan covers Pleasant Street from White Avenue to St. Paul Avenue and proposes a “road diet” that would narrow some segments to two travel lanes with on‑street parking, wider landscaped medians in places, and continuous sidewalks on both sides. The council adopted Resolution 2025‑061 approving the plan after a presentation by Julie Christensen, Community Development Director.
Christensen told the council the study team focused on three goals: “to…
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