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Assembly budget creates new consumer protections for algorithmic pricing, subscriptions and AI companions; business groups raise implementation questions
Summary
Part X of the budget package requires disclosures when businesses set prices using personal data, sets subscription cancellation rules, and requires AI companion systems to inform users they are not human; lawmakers debated scope, exemptions and how regulations will be enforced.
The Assembly added a package of consumer protections to the budget text that covers four linked areas: algorithmic or dynamic pricing disclosures, limits on automatic subscription renewals and cancellation requirements, transparency for buy‑now‑pay‑later products (handled elsewhere in the bill), and rules for AI companion systems (software that mimics conversational relationships). The provisions were presented as an effort to update consumer protection law for digital markets.
Major provisions discussed on the floor:
- Algorithmic pricing disclosure: Businesses that use automated pricing models that incorporate consumers’ personal data must disclose that fact to customers. Exemptions were enumerated on the floor for banking, insurance and certain…
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