Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Leesburg PIO outlines social media strategy, warns of staffing and moderation limits
Summary
Leesburg public information staff told the Technology & Communications Commission that the town relies heavily on social media (especially Facebook) for outreach, archives content with ArchiveSocial, and is cautious about adopting new platforms because of staffing, moderation and legal risks.
The Town of Leesburg’s public information officers told the Technology and Communications Commission they rely on Facebook, Instagram, YouTube and Nextdoor as primary channels and are cautious about adopting new apps because of staffing and moderation burdens.
Cara Rodriguez, the town’s public information officer, said the town has put “a lot” of its communications effort into social media because residents prefer visuals and short videos, and noted the town created a weekly newsletter after subscribers complained of too many email releases. Rodriguez said Facebook is the town’s most-followed platform, with about 23,700 followers as of the previous week, Instagram about 6,500 and YouTube growing from almost no videos to more than 270 posts and about 468 subscribers.
Rodriguez and Leah Kosen, the assistant public information officer, described how the town uses each platform: Facebook for community engagement and notices, Instagram for visuals,…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
