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McMinnville committee approves Design Sensory for branding and website overhaul
Summary
The Tourism and Marketing Board committee approved hiring Design Sensory to rebuild McMinnville's website, create branding and run digital marketing. The presenter said the package will cost $135,000, with a 30% down payment this fiscal year; ad spend of about $108,000 was proposed separately.
The McMinnville Tourism and Marketing Board committee approved a staff recommendation to hire Design Sensory to rebuild the city's tourism website, craft branding and handle digital marketing and ad campaigns.
Staff member, the presenter, described the website as eight years old and using plugins that no longer function together. “It is time to scrap it and start from scratch,” the presenter said. She told the committee that Design Sensory, which previously did the city’s branding in 2018, could provide branding, web hosting, SEO, photography and videography, ad creation, campaign…
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