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Council reviews three logo concepts, asks vendor to refine 'bees' motif and provide simpler, versatile options
Summary
After viewing three branding concepts from contractor Crimson, Brighton council members asked for further refinements focused on modernizing the city's existing "bees" motif and producing a small set of simpler, versatile mark/color options for staff review.
Brighton City Council spent an extended agenda segment reviewing three branding concepts presented by the contractor and gave staff and the vendor direction to return with refinements rather than selecting a final logo.
Council members and staff generally praised the research and the contractor's work on archetypes and values, but several members said the three concepts did not yet capture the city's identity in a way they could endorse for full adoption. Instead, council asked Crimson to produce focused refinements that: emphasize and modernize the city's existing "flying bees" mark, supply a compact color palette (suggestions included a peacock/teal blue, orange and supporting…
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