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Council amends code to add billboard overlay and formalize application process, votes 5‑0
Summary
Council adopted an amendment establishing overlay areas for outdoor advertising displays, formalizing the application process and requiring operator inventory reporting; council approved the amendment unanimously after staff said previously approved freeway signs for the District at Jurupa are added to the map.
The Jurupa Valley City Council voted unanimously on May 15 to amend the municipal code governing outdoor advertising displays, replacing pinpoint markers with corridor overlay areas and formalizing the application and council-approval process for billboard agreements.
Rob Gonzales, community development staff, said the zoning code amendment formalizes the billboard permitting process and adds three billboard locations that were…
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