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Pool campaign reaches $1.7M; commission hears marketing update and project budget review
Summary
Fundraisers and town staff reported nearly $1.7 million in gifts for the Carbondale pool campaign and updated the commission on marketing, donor outreach and construction budget status; consultants reported a small reserve shortfall in the rec sales/use tax fund after accounting reconciliations.
Cynthia (campaign marketing lead) updated the commission on May 14 that Carbondale’s pool capital campaign had raised “almost 1.7,” and that roughly $800,000 remained on a $2.5 million fundraising goal.
The campaign has deployed paid advertising, testimonials, radio spots and a direct-mail piece that produced modest initial returns. Cynthia told the commission the campaign is using targeted outreach (letters to the editor, donor testimonials and local events) and noted a recent unsolicited $10,000 gift from a donor who responded to published coverage. Staff and volunteers are scheduling outreach at the Farmer’s Market,…
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