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Council pauses A-frame enforcement; members propose revisiting sign ordinance as part of general plan update
Summary
Staff said the council had directed a pause on enforcement of A-frame signs. Council members and public commenters urged a broader review of the sign ordinance; staff proposed the general plan advisory committee or the general plan amendment process as the venue for a full review, with a possible consultant award in fall 2025.
City planning staff told the council that, consistent with prior direction, enforcement of A-frame signs has been paused while staff and the council consider longer-term updates to the sign ordinance.
Public comment: Business owners and event organizers urged the council to update the sign ordinance to reflect current retail and tourism realities, arguing that some businesses outside the village lack foot traffic and that flexible signage could help them attract customers. Speakers said they support a sign ordinance but asked for revisions that consider modern business needs and fairness across locations.
Council discussion and process: Staff said the general plan amendment process is the appropriate venue for a comprehensive review of signs, dark-sky rules and related development code items. Staff estimated a consultant could be procured in fall 2025 and that the general plan advisory committee (GPAC) would be formed to review elements; the committee’s membership and timing will be brought back to the council. Several council members asked staff to expedite a focused review of the sign ordinance if possible and to ensure the planning commission is fully seated before certain steps.
Action and next steps: The pause on enforcement remains in place per council direction. Councilmembers requested staff return with options and a timeline for reconsidering the sign ordinance and potential short-term solutions while the general plan process moves forward.
Ending: Staff and council agreed to return with proposals that can be vetted by the planning commission or a GPAC; in the meantime, A-frame enforcement is on hold.
