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Board approves Nike/BSN sports agreement and launches trademarking effort for district brands
Summary
The Beverly Hills Unified School District approved a 5‑year licensing partnership with BSN/Nike for athletic apparel and began a program to register district and school logos as trademarks; the vote drew public debate and two abstentions.
The Beverly Hills Unified School District Board of Education voted to approve a licensing agreement with BSN Sports (Nike licensee) that centralizes district athletic apparel and spiritwear and begins a district trademarking program for school marks.
Board members said the deal is intended to provide higher‑quality uniforms, a consistent visual identity and volume discounts for students, teams and parent groups. Trustee Stewart said the contract creates a single point of purchase and would let PTAs, boosters and the district access negotiated discounts and potential rebates while still allowing local groups to opt to purchase independently.
Supporters on the board framed the agreement as a way to improve student experience.…
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