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Bleecker Street retailer seeks five‑year extension to keep pink storefront and blade sign; neighbors and committee raise objections
Summary
The owner of colorful Natalie sought committee approval to maintain a pink painted storefront and hanging sign at 247 Bleecker Street under an extended temporary permit through lease end in 2030. Committee members expressed concern about precedent in the Greenwich Village Historic District and asked for stricter limits on the proposal.
The storefront operator at 247 Bleecker Street asked the Community Board 2 Landmarks Committee to permit a painted facade and a wood hanging sign to remain until the end of the applicant’s new lease term in June 2030. The applicant said the color and hanging sign are currently under temporary permits that expire May 17 and that she is seeking permission to retain them through her new five‑year lease.
“My name is Natalie Acopian, and I'm the founder of the women's clothing and accessory boutique, colorful Natalie,” the applicant told the committee, explaining she took the lease in 2024, improved the space after a prior tenant left it in poor condition, and selected the pink paint to attract foot traffic and reflect her brand.
Why it…
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