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Destination El Paso briefs council on tourism, says city leads state in hotel occupancy and is pursuing conventions, film and events
Summary
Destination El Paso reported to council that tourism produces roughly $2.3 billion in direct economic impact and that El Paso leads the state in hotel occupancy; the agency outlined marketing, conventions, sports and film outreach to increase visitor-driven revenue.
Destination El Paso (Visit El Paso / El Paso Live) gave a briefing to the council on May 13 outlining marketing activity, visitation numbers and facility programming aimed at increasing visitor spending in the city.
Jose Garcia, president and CEO of Destination El Paso, and Brooke Underwood, director of Visit El Paso, told the council the travel and tourism sector produces roughly $2.3 billion in direct economic impact for El Paso annually and supports more than 32,000 local jobs. Garcia noted the city has about 10,400 hotel rooms citywide, roughly 1,200 downtown, and said El Paso's average hotel occupancy is about 73%, higher than state and national averages.
Brooke Underwood described Visit El Paso's marketing…
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