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Assembly passes AB 446 to ban 'surveillance pricing' using individualized consumer data
Summary
AB 446, authored by Assemblymember Ward, passed after floor debate. The bill prohibits businesses from using a consumer’s personal data profile to set different prices for the same product or service, while the author and supporters said discounts and loyalty programs would be preserved.
The Assembly on May 1 passed AB 446, the Surveillance Pricing Protection Act, a bill introduced by Assemblymember Alex Ward that outlaws the use of individualized personal data to set different prices for the same product or service — a practice often described as “surveillance pricing.”
Ward told the chamber that surveillance pricing leverages…
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