Assembly passes AB 446 to ban 'surveillance pricing' using individualized consumer data
AB 446, authored by Assemblymember Ward, passed after floor debate. The bill prohibits businesses from using a consumer’s personal data profile to set different prices for the same product or service, while the author and supporters said discounts and loyalty programs would be preserved.
The full story
The Assembly on May 1 passed AB 446, the Surveillance Pricing Protection Act, a bill introduced by Assemblymember Alex Ward that outlaws the use of individualized personal data to set different prices for the same product or service — a practice often described as “surveillance pricing.”
Sign up to keep reading.
Your free newsletter brings you what your city council, county, and school board discussed and decided.
Keep reading for free
Create a free account to finish this story and see the video, transcript and key details.
Continue with GoogleContinue with emailAlready have an account? Log in