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Salinas disburses $19,834 in tourism‑assessment funds to California Welcome Center; quarterly visitor counts rise year‑over‑year
Summary
The finance committee received the Q3 report for the California Welcome Center, funded by the city’s tourism improvement district (TID). The center reported roughly 1,200 site visitors in the quarter, 511 visitors in March, and the city disbursed $19,834 from $75,000 collected year‑to‑date. Staff noted collections are on an honor system.
At the May 6 Salinas Finance Committee meeting, staff presented the fiscal year 2024–25 third‑quarter report for the California Welcome Center, which is funded by a tourism improvement district assessment on local overnight stays.
Lisa Brenton, community development director, summarized quarterly activity: the welcome center reported just over 1,200 site visitors for Q3, 77 social posts and about 6,300 combined website visits to the California Welcome Center and the statewide Soul of California network. Brenton…
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