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Port Commission approves $3.15 million amendment to Fisherman’s Wharf stewardship grant
Summary
The Port Commission unanimously approved an 18‑month, $3,147,590 amendment to a sole‑source grant for the Fisherman’s Wharf Community Benefit District to continue ambassador stewardship, activations and the Little Embarcadero promenade.
The Port Commission unanimously adopted Resolution 25‑30 to amend a sole‑source grant to the Fisherman’s Wharf Community Benefit District (FWCBD), increasing Port funding by $3,147,590 and extending the program term by 18 months.
Port staff told commissioners the original grant, authorized in June 2023, provided $2 million over two years to expand the CBD’s land‑side services to Port property. Staff said the May proposal follows a June 2024 expansion that funded the Little Embarcadero promenade and other activations. The amended award funds continued stewardship (ambassadors), seasonal staffing, activations, beautification and enforcement coordination on the Port‑owned waterfront.
Amy Cohen, the Port’s business generation manager, described daily partnership operations: ambassadors and activation managers act as “the eyes and ears on the street,” addressing trash, graffiti and unpermitted vending and escalating security or cleaning issues to Port staff. Brie (Brie) Mon, the FWCBD executive director, outlined planned activations including ground murals celebrating maritime heritage, a new Fisherman’s Wharf Wine Walk and a Pier Party music series. Tenants and property owners spoke in support: Taryn Hoppe and Jeff Sears, both associated with Wharf businesses and with the CBD board, told commissioners the program had noticeably improved cleanliness, reduced illegal vending and helped businesses.
Commissioners asked for more quantitative economic impact data to support the grant. One commissioner observed the amendment plus prior funding totals roughly $6 million over 42 months and asked staff to capture direct and indirect economic impacts. Port staff said merchant surveys and other measures will be included in the program’s feedback loop to better quantify business benefits.
The motion to adopt the amendment was moved and seconded on the record; the transcript shows the chair called for the vote and the resolution was adopted unanimously. Port staff listed the amendment’s principal terms on the record: increase of $3,147,590 and an 18‑month extension.
The FWCBD will continue to deploy ambassadors, activation programming and small‑business popups on Port‑managed space. Staff said they will return with planned survey results and economic impact information to support future reporting.
