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Greenville CVB proposes $2.2 million budget, plans expanded marketing and visitor center
Summary
Pitt Greenville Convention and Visitors Authority presented a proposed $2.2 million operating budget for 2025–26 that includes a 3% spending increase, new visitor-center retail and a social media hire; council members questioned revenue assumptions and tracking for sports tourism.
The Pitt Greenville Convention and Visitors Authority on May 8 presented a proposed $2.2 million operating budget for fiscal year 2025–26 to the Greenville City Council, with the authority forecasting a 3% increase in expenditures and plans to expand marketing, open a dedicated visitor center and hire a social media specialist.
The authority's president and CEO, Andrew Schmidt, told council members the CVB expects to use a mix of hotel-occupancy tax revenue, a final year of ARPA funding from Pitt County, capital-reserve transfers and modest fund-balance draws to balance the budget. “We are here to create experiences,” Schmidt said as he described the authority’s mission to draw conventions, sports events and leisure travelers…
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