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Visit South Padre Island reports higher spring-break occupancy, targets Texas drive markets in summer campaign
Summary
Visit South Padre Island presented spring-break and Easter visitation data showing higher occupancy versus 2024 and outlined a summer marketing campaign focused on Texas drive markets and recent agency hires.
Blake Henry, representing Visit South Padre Island (VISIT SBI), briefed the council on spring-break and Easter visitation, partner impacts and the tourism office’s marketing plan for summer 2025.
Henry said vacation-rental occupancy averaged 80 percent over spring break — a 15.3 percent increase from 2024 — and motel occupancy averaged 76 percent, about 6.25 percent higher than in 2024. He said VISIT SBI conducted more than 600 visitor surveys over spring break and…
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