Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Advanced Travel report: ExploreClay campaigns drive strong engagement and year-over-year website growth
Summary
Advanced Travel & Tourism told the TDC that digital campaigns, social ticket giveaways and partnerships drove above-average engagement for ExploreClay.com, and the tourism team reported double- and triple-digit year-over-year growth on several web metrics.
Advanced Travel & Tourism presented the TDC with first-quarter marketing and analytics for the ExploreClay campaign, reporting higher-than-average engagement across video, audio, social and email channels.
Laura English, regional sales manager for Advanced Travel & Tourism, said the firm delivered about 5.3 million Explore Clay messages that drove more than 50,000 potential travelers to exploreclay.com during the quarter. English reported a 69.45% average video completion rate (industry benchmark ~50%) and a 96.47% audio-ad completion rate. She said targeted ad tracking has enabled the contractor to identify a portion of ad viewers who later visited Clay County: "we had 520 of the ads that were…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
