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Jonesboro unveils JBR wayfinding brand for active-transportation network
Summary
Council received a presentation on the new 'JBR' brand and wayfinding signs for Jonesboro's active-transportation network and heard that the first sign has been installed on Washington Avenue; the program is intended to connect pedestrian and rolling routes across the city.
Council members and staff presented a new branding and wayfinding concept for Jonesboro's active-transportation network at the May 6 meeting.
The branding uses the city’s airport code, “JBR,” as a flexible mark to appear across signs, materials and installations throughout the city’s growing network of trails and pedestrian routes. The project was developed by a connectivity…
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