Jonesboro unveils JBR wayfinding brand for active-transportation network
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Summary
Council received a presentation on the new 'JBR' brand and wayfinding signs for Jonesboro's active-transportation network and heard that the first sign has been installed on Washington Avenue; the program is intended to connect pedestrian and rolling routes across the city.
Council members and staff presented a new branding and wayfinding concept for Jonesboro's active-transportation network at the May 6 meeting.
The branding uses the city’s airport code, “JBR,” as a flexible mark to appear across signs, materials and installations throughout the city’s growing network of trails and pedestrian routes. The project was developed by a connectivity subcommittee with input from local businesses and branding professionals: Meg Gamble (Gearhead Outfitters) provided the initial concept, JD Rainwater participated on the committee, Sarah Preston with Saint Bernard’s collaborated with Craig Rickert (formerly of Jonesboro Unlimited) and Rob Gibson of Gibson Sign Mart worked on fabrication. Committee member Michael Givens oversaw construction work; Mark Young and Jonesboro Unlimited provided funding and sponsorship for a mobile sign prototype.
Parks and Recreation Director Danny Kapalis said the first JBR sign was planted on Washington Avenue and will be lighted; another sign is slated for the newly constructed JBR Plaza. The committee expects a variety of materials and themes in future installations to reflect different locations while maintaining a consistent JBR standard. The city indicated inquiries about sign requests should be directed to Danny Kapalis.
Why it matters: the wayfinding brand is intended to make pedestrian and micromobility routes easier to navigate and to promote city identity across connected routes. The project is currently in rollout with the first installations and additional signs planned.
