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Goleta council approves $120,000 Old Town 'Pride of Place' grants to fund 22 small-business projects
Summary
The Goleta City Council on May 6 approved a $120,000 Pride of Place grant program to support Old Town businesses, awarding 22 of 28 applicants after a four-week application period; awards average about $5,500 each and include technical assistance and permitting support from city staff.
The Goleta City Council approved the City’s inaugural Old Town Pride of Place grant program on May 6, authorizing $120,000 in awards to support small businesses and place-making activities in Old Town Goleta. The Economic Development Committee recommended funding for 22 of 28 applications; the total amount requested was $530,407.
City staff said the program’s goal is to “promote the businesses in Old Town by enhancing the sense of place and attracting more customers to Old Town businesses,” and that average awards will be roughly $5,500. Shannon Kern, assistant to the city manager, told the council that staff will finalize simple grant agreements, collect W-9 forms, add awardees as vendors, and issue payments after agreements are processed. Kern said recipients will submit an end-of-program report due June 30, 2026.
The Economic Development Committee reviewed 28 applications during the four-week open period and recommended awarding 22 grants. Kern said recommended projects include a mix of public…
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