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Sea Monterey tells council tourism yields partner referrals and PR value; marketing contract and 'Right Path' stewardship program highlighted
Summary
Carmel-by-the-Sea — Rob O'Keefe, a Carmel resident and Sea Monterey representative, briefed the council on regional tourism metrics and efforts to balance economic benefit with stewardship.
Carmel-by-the-Sea — Rob O'Keefe, a Carmel resident and Sea Monterey representative, briefed the council on regional tourism metrics and efforts to balance economic benefit with stewardship.
O'Keefe told the council Sea Monterey measures impact in multiple ways: partner-site conversions (roughly 33,000 referrals from the tourism website to local businesses), an estimated PR ad-equivalency value near $700,000 and an economic impact of…
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