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Board opens process to convert county lodging business improvement district to a 2% assessment; staff to consult cities
Summary
Supervisors voted to publish the annual lodging BID report and to begin the legal process to change the BID assessment rate; staff were also directed to coordinate with the four cities that overlap the district boundaries.
The Mendocino County Board of Supervisors on May 6 accepted the annual report for the Lodging Business Improvement District (BID) and adopted a resolution of intent to levy an assessment while beginning a conversion process that could raise the assessment rate from 1% to 2% under the "94" law framework.
Cali Dim, board chair of Visit Mendocino's advisory body, urged better data collection to make marketing more surgical and recommended the county contract with a third party to collect…
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