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ScholarShare seeks staff to scale Cal Kids outreach as claims rise; LAO recommends pause on manager hire
Summary
The ScholarShare Investment Board asked the Assembly budget subcommittee Wednesday for three permanent staff positions and ongoing resources to scale outreach for Cal Kids, California’s automatic college‑savings program, while the Legislative Analyst’s Office recommended supporting two operational hires and delaying a marketing manager until the current paid campaign is evaluated.
The ScholarShare Investment Board asked the Assembly budget subcommittee Wednesday for three permanent staff positions and ongoing resources to support outreach, customer service and data management for Cal Kids, the state’s automatic college‑savings program created in 2022.
ScholarShare executive director Cassandra de Benedetto said the program has enrolled more than 5 million children—about 1.1 million newborns and nearly 4 million low‑income public school students—and that nearly 600,000 students and families have claimed accounts so far. "We are now focused on increasing participation and raising awareness among families who may not yet…
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