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Tulare County touts tourism growth, launches "Taco Trail" mobile campaign and declares National Travel and Tourism Week
Summary
County RMA presented updated 2024 tourism figures showing growth outpacing the state in several categories, launched a Discover Tulare County mobile app campaign ("Taco Trail") and proclaimed May 4'—10, 2025 as National Travel and Tourism Week in Tulare County.
Tulare County''s Resource Management Agency and economic development staff presented updated tourism figures on Tuesday, highlighted collaboration with cities and regional partners, and launched a county mobile app campaign called the "Taco Trail." The board then adopted a proclamation recognizing National Travel and Tourism Week, May 4'—10, 2025.
What the numbers show
RMA staff presented California Tourism data and county‑level estimates for 2024 (presented in May 2025). The county''s reported figures showed stronger percentage growth in several categories compared with statewide averages: - Travel‑related spending in…
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