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Downtown Partnership launches regional marketing campaign, schedules 'Bands on the Bricks' and highlights vacancy-mitigation work
Summary
Downtown Partnership staff previewed a new 'Welcome to the heart of Boulder' marketing campaign, outlined a summer events lineup including Bands on the Bricks, and described vacancy-mitigation efforts such as storefront banners and ambassador cleaning work.
The Downtown Partnership presented a quarterly marketing and operations update during the May 13 meeting, including the rollout of a new advertising campaign, a summer events lineup and several vacancy-mitigation efforts.
Terry Smith and marketing staff unveiled a spot called "Welcome to the heart of Boulder," which will run on local TV and targeted audio channels. The campaign pairs a short TV spot with bus backs, print ads in festival programs and a…
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