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Council receives report on bus‑stop and bus advertising; staff recommends further study
Summary
The council received and filed a staff report on the feasibility of creating an advertising program for bus stop furniture and buses. Staff recommended more research and policy development and said the current federally funded assets and infrastructure pose compliance and upfront‑cost hurdles.
City transit staff presented an assessment of advertising opportunities on Beach Cities Transit (BCT) bus stops and buses and recommended the council receive and file the report while staff undertakes targeted economic research.
Transit staff said the system includes about 214 stops and a 20‑vehicle fleet, most assets purchased with Federal Transit Administration (FTA) funds. Staff warned…
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