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Board to revisit name‑image‑likeness policy for high school athletes; district staff recommend central approval
3203273 · May 6, 2025
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Summary
Board discussed high school NIL (name, image and likeness) rules, district staff recommended superintendent or board approve use of school logos in athlete NIL deals; NEOLA policy and FHSAA guidance to be considered.
The Hernando County School Board and district staff discussed high school name, image and likeness (NIL) issues and agreed to bring the district’s NEOLA policy back for review.
District athletic director Dustin Kupch explained that NIL, which originated in college athletics, allows athletes to profit from their name, image and likeness. He said…
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