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Visit Grants Pass reports steady tourism gains, outlines marketing plan and TLT breakdown
Summary
Visit Grants Pass and its marketing contractor presented 2023 visitor spending estimates, a 2024 marketing plan and a breakdown of Transient Lodging Tax (TLT) collections, and answered council questions about data sources, Main Street Grants Pass and how businesses are chosen for promotions.
Dan Buck, who represents the local Destination Marketing Organization Visit Grants Pass, told the Grants Pass City Council at a workshop presentation that the DMO’s work aims to drive local economic activity while protecting livability.
“Number one, we work for the community to message, market Grants Pass,” Buck said. “Economic development ... is the closest thing that’s nearest and dearest to my heart.”
The presentation included three outside representatives from DVA Advertising & PR in Bend: Dustin Fletcher (account manager), Christian Polk (digital director) and a data specialist who described how the DMO measures advertising impact. DVA outlined an integrated program of search and social advertising, earned and paid media, SEO and familiarization (FAM) trips for travel writers to attract visitors from drive markets beyond a 50‑mile radius.
Why it matters: Visit Grants Pass said tourism supports jobs and retail in Josephine County and helps sustain downtown businesses through shoulder seasons. The DMO framed its role as bringing “the…
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