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Visit Bend to resume measured summer marketing, keep grant funding levels and refocus on group sales
Summary
Visit Bend presented its annual plan to BDAB: stewarding about 35.4% of the city’s transient room tax, maintaining grant programs, restarting carefully targeted summer marketing and increasing focus on group sales and accessibility.
Jeff Knapp, chief executive officer of Visit Bend, and Nate Wyeth, senior vice president, presented Visit Bend’s high-level budget and strategic priorities to the advisory board, emphasizing stewardship of room-tax revenue, grant programs and a renewed, targeted summer marketing push.
“We are a private nonprofit 501(c)(6),” Knapp said, describing Visit Bend’s role as a contracted steward of a portion of transient room taxes. Knapp and Wyeth said Visit Bend currently stewards about 35.4% of the city’s transient room tax revenue and reinvests that funding in marketing, destination stewardship grants and research.
The organization said it will hold grant funding levels steady for the coming year. Wyeth reported that Visit Bend awarded $561,832 in…
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