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Commerce Lexington outlines regional competitiveness plan, highlights talent campaign and marketing wins
Summary
Commerce Lexington presented a progress update on the nine-county regional competitiveness plan, reporting digital talent-attraction reach, a new regional brand and next steps for economic development and advocacy.
Commerce Lexington representatives gave Madison County Fiscal Court an update on the regional competitiveness plan on May 13, saying the nine-county Greater Lex initiative is focusing on talent attraction, site readiness and policy advocacy to increase jobs, wages and workforce growth.
The update was presented by Andy Johnson of Commerce Lexington, who said the regional effort began in 2021 and aims to make the nine-county Central Kentucky region more competitive for business location and talent. "We have reached over 3,500,000 unique individuals across the country with ads about this region," Johnson said, adding the campaign produced 6.4 million impressions and about 42,000 website visits to…
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