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Pico Rivera council approves new city brand and restricts use of city seal
Summary
The Pico Rivera City Council voted 5-0 to approve an ordinance adopting a new city brand and logo and to protect the existing city seal under the municipal code; staff outlined a phased rollout and municipal penalties for unauthorized use.
The Pico Rivera City Council voted 5-0 to approve an ordinance adopting a new city brand and logo and to preserve protections for the existing city seal, following a presentation from city staff and discussion about enforcement and implementation.
Director Javier Hernandez told the council the new mark was developed over nearly three years with community engagement and an asset inventory and “the blue waves represent the two rivers of the city, the Rio Hondo and the San Gabriel,” and that the design pulls elements from the…
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