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El Mirage council confronts 'El Mirage Cares' branding and governance after nonprofit registration
Summary
Council members raised concerns that a council member registered a trademark and nonprofit using the city initiative name without council notice; the council asked the nonprofit board to relinquish the name or the city will consider legal steps; the council directed staff to review internal procedures and oversight for city-affiliated programs.
A prolonged council discussion on May 6 focused on governance, use of city-affiliated names and staff resources after members raised concerns that a city initiative name — “El Mirage Cares” — was registered as a nonprofit and trademark by an elected official.
Mayor and several council members said the council was not notified before the name registration and that the use of the city-associated name and related materials created confusion about whether the nonprofit was formally affiliated with the city. “That behavior doesn’t belong here,” Council Member Winston said during the discussion, describing the…
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