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WIAA name-image-likeness rules presented to Waukesha committee; board members raise concerns
Summary
District staff outlined the Wisconsin Interscholastic Athletic Association (WIAA) policy allowing limited NIL activity for high school athletes, explained prohibitions tied to school affiliation and performance pay, and committee members signaled concerns about student focus and local oversight.
The Student Services Committee received an informational briefing on the Wisconsin Interscholastic Athletic Association’s new guidance on name, image and likeness (NIL) for high school athletes and discussed next steps for district athletic directors.
A district staff presenter, identified in the meeting as Mr. Pat, summarized WIAA guidance and said the policy will take effect with the WIAA bulletin release at the end of May. Mr. Pat told the committee that NIL “refers to the rights of high school athletes to earn money or benefits by allowing others to use their personal brand,” and that the WIAA policy limits what students may accept: any compensation or activity that associates a student with a school team, conference…
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