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Developer briefs Rockville leaders on flexible plan for 255 Rockville Pike — up to 550 units or large retail reuse
Summary
A developer presented a project‑plan amendment on May 5 seeking flexibility to convert 255 Rockville Pike — a 2.5‑acre, long‑vacant office building in Rockville Town Center — into either phased multifamily housing (roughly 300–550 units) or an adaptive reuse for substantial retail/commercial uses.
A developer representing ownership of 255 Rockville Pike presented a project-plan amendment to the Rockville Mayor and Council on May 5 seeking flexibility to convert the former office building into either multifamily housing (up to about 550 dwelling units in two phases) or a large adaptive-reuse retail/commercial configuration.
The property, 255 Rockville Pike, is roughly 2.5 acres in Rockville Town Center and is zoned PDRCI (Plan Development Rockville Center, Inc.), with an equivalent base zone of MXTD under the town center plan. Principal Planner Kimia Zolfagarian told the council the application is a preliminary briefing and requested direction and feedback before the formal review and public hearings that follow Planning Commission review.
Bob Elliott, representing the owner, said the firm bought the long‑vacant former county permitting building at auction in March 2024 and is pursuing two delivery paths: a residential scheme that would remove two office levels, reuse three parking levels (about 440 spaces) and add five stories of wood‑frame housing for an initial phase of roughly…
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