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CVB reports record revenues but warns World Cup, global travel trends pose uncertainty
Summary
Irving Convention & Visitors Bureau reported strong recent revenues and a busy events calendar but warned of volatile global travel trends, possible World Cup effects on hotel tax revenue and ongoing concerns about international visitation and airline capacity.
Irving — The Irving Convention & Visitors Bureau told the City Council on May 4 that the local visitor economy has recovered strongly since the pandemic but faces near-term uncertainty from global travel trends and major upcoming events such as the 2026 World Cup.
Mara Gass, executive director of the Irving Convention & Visitors Bureau (ICVB) (first reference: Mara Gass, executive director, Irving Convention & Visitors Bureau), told council members the bureau’s promotional and sales work helped the city welcome “just over 4.3 million visitors” and generate nearly $3.5 billion in direct visitor spending annually, figures recited in a proclamation earlier in the meeting. The CVB said visitor spending supports roughly 23,329 jobs and produces about $70.3 million in local tax revenue, figures used in the presentation.
Gass…
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